The term “resume reading” should be obsolete in today’s job market. Given that the average reader spends between six and 20 seconds on the first pass, we should really refer to it as “resume scanning.” When writing a professional resume keep in mind that resumes are read much like newspaper articles. Here are some tips to get past that first scan.
Career Title or Headline
In a newspaper, a headline tells us what the story is about. A Career Title placed at the top of the resume does the same thing.
When writing a professional resume, note that career titles are ideal for customization. By adding a word or two you can rapidly change your story from industry-neutral to industry specific.
EXAMPLE: “Cardiology Medical Device Sales Manager” to “Medical Device Sales Manager.”
Branding Paragraph or Lede Paragraph
Just as the lede (lead) paragraph in a news article gives the reader some insight into the story’s details, a branding paragraph placed directly below the career title gives the reader preliminary details to ensure they connect you are ideally suited for a specific role.
Areas of Expertise or Call Out Boxes
The Areas of Expertise section in many ways serves the same purpose as call out boxes in newspapers – in that it allows a specific portion of text to stand out from the rest.
This highly scannable section should include a list of industry- or role-specific skills. The majority of these are readily found in job postings, so review these carefully when determining which skills make the cut.
Job Experiences or Sub-Headlines
Job experiences serve the same purpose as sub-headlines in newspapers in that they break the story down into digestible sections to read. When it comes to scanning your work history, readers tend to look at where and when you worked and in what role.
Achievement Bullets or Body of the Story
The next step in resume scanning is to quickly peruse the first bullet below each job title. If time allows, the last bullet may get read. Bullets in the middle tend to get skipped for that deeper, second read providing your document has made a good first impression during the first go-round.
Given that the first and last bullets are often the only parts read during the first pass, it is critical that they contain details that relate powerful, and preferably quantifiable, achievements.
Footnotes
There are several sections common in writing a professional resume that act in the same way as footnotes to a newspaper—they provide detail that may or may not be relevant to the story. Education, Technology Skills, Awards, Certifications and Industry Affiliations are a few of these sections.
Writers must determine which of these sections should be included. Consider referring to job postings to determine if they are relevant to your current aspirations.
If a job posting calls for a degree or a specific technology proficiency, be sure to include a section that outlines this. If a certification is relevant to your industry and denotes a level of expertise, don’t forget to include it.
Awards, industry and volunteer affiliations speak volumes about personal character and investment in a role, cause or community – and should be included if possible.
# # #
In need of some career advice, a refreshed resume or rebranded LinkedIn?
As the founder and chief writer at Virginia Franco Resumes, offering customized executive resume and LinkedIn profile writing services for the 21st century job seeker, would be happy to chat!
VAFrancoResumes@gmail.com | https://www.virginiafrancoresumes.com | 704-771-8572