Boasting a 2016 membership of 450 million, a passive profile alone no longer cuts it – particularly if yours is an industry inundated with job seekers.
When in full job search mode, you must actively engage + expand your network to stand out + gain visibility. Share on X Here’s how:
POST
Try to post at least once a day. This can be as little as “liking” an article of interest, sharing what others have written with a comment of your own, or posting something yourself.
The more you post, the more your profile will appear at the tops of the feeds of your connections.
TIP: Consider sites like Buffer and Hootsuite, who offer free plans where you can schedule posts in advance for release.
CONNECT
Shoot for at least 250 connections. More than 500 is ideal, however, to gain access to thousands of second- and third-level connections.
TIP: Create a list of companies to target, then dig a little deeper to identify HR professionals and business line leadership who may be able to share insight. Send them personalized connection requests. If they accept, take it to the next level and ask to get a conversation going!
PARTICIPATE
Locate groups worth joining by going to Interests, selecting “Groups” and searching by job function or industry. Being a member of a group allows you to message privately with its members who are not a direct connection.
Engage in groups at least 2X per week – by liking a post, commenting on a discussion thread, or introducing one of your own.
Many groups are rich with like-minded professionals sharing industry insight and job opportunities. They are great way to connect with people and find discussions worth sharing with your connections outside the group.
TIP: When you participate in a group your visibility gets boosted because your contributions appear in both your individual and group feeds.
A Competitive Edge
Being an active user can yield great ROI, help you stand out and maintain online visibility during a job search.
This means reaching out to others, participating in the online community and continuously working to expand your network.
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