In today’s competitive job market, a resume and cover letter alone won’t cut it. You likely will benefit from a supportive network to carry you across the finish line.
But how do you build one – and how can you harness it to help you leap to the front of the line and secure interviews?
I’m a fan of the “networking in threes” technique. It’s a simple strategy that can help you expand your network swiftly and I’ve seen it accelerate job search while providing long-lasting benefits. Here’s how it works:
- Start by making a list of everyone you know who might be able to help you in your job search. This could include friends, family, former colleagues, fellow alum – you get the idea).
- Once you have your list, reach out to each person to set up time to chat in person or virtually. At the end of each conversation (aka informational interview) ask for names of 3 people they think you would be a good fit for.
- Repeat steps 2 and 3 – again setting up times to chat in person or virtually.
Tips to Maximize Networking & Outreach
- Be specific. When you reach out to people, be sure to tell them what type of role you’re targeting, the industry of interest and the names of companies or types of companies where you’re hoping to land.
- Be prepared – and a good listener. People are more likely to want to help when you show authentic interest and come prepared with thoughtful questions.
- Be grateful, follow up and loop back. When someone helps you out, be sure to thank them. A simple e-note of thanks, followed up with a note once you’ve connected with the suggested referral — can go a long way toward building and sustaining relationships.
The ROI
These conversations, when held as part of a “networking in 3s” strategy – have the potential for huge ROI:
#1 You might learn about job openings and companies that you may not have known about, or that haven’t yet been posted.
#2 You may emerge with a champion or advocate, someone who will vouch for you to decision-makers and serve as a trusted internal referral.
#3 You might walk away with intel on industry trends, company developments or workplace cultures. In fact, I’ve seen these conversations help people make “make or break” decisions as to whether a role or a company is good fit and worthy of pursuing (or not).
An Interview Fast Pass
If you’re looking for a job, a great resume or cover letter will likely not be a magic bullet. A strong strategy that includes persistent networking is essential.
While it takes time and effort on the front end, I’ve seen it work as the equivalent of a Disney World Fast Pass when it comes to results that get you to the “front of the line” come time to schedule interviews.
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