LinkedIn and its LinkedIn Recruiter solution are both platforms used by hiring professionals to search for qualified candidates. With the rise of AI and the fact that there are close to 800M users on the platform, the platform has become increasingly algorithm-driven as a way to “whittle down” search.
Keywords (in this case Key Skills) are a critical factor in how LinkedIn’s algorithm ranks candidates. In plain speak, this means to increase your visibility, profile optimization is more important than ever and is a big part of my LinkedIn writing service.
In this week’s podcast, I walk through 3 of my favorite tools for helping ensure my client’s profile are search-optimized. Be sure to check out my April 2023 blog post that contains step-by-step screenshots designed to help you use these 3 tools.